Book Jackets with Familiar Faces

We all know the current trend of photographic book covers for novels. Much has been made of trends to show just feet, just torsos, or various other truncated body parts. But lately I’ve been noticing more photographic book covers that show actual faces.

One side effect, of course, is that readers are given a very strong suggestion of what the main character looks like, rather than letting them use their imaginations—like seeing a still shot from the movie based on the book.

I wonder if the trend is part of our society’s general obsession with things that are “real”: movies “based on the true story,” reality television, etc. If the main character of a novel has apparently been captured on film, does that make the story seem more real?

This past week, I’ve been struck by something else about these headshot/full-body photo covers—something that’s made me wonder about just what-all goes into publishers’ decisions about which models they use…

Cover of Suite ScarlettCase Study #1: Suite Scarlett, by Maureen Johnson
Quick, who’s the most famous Scarlett you know? Scarlett O’Hara, you say? Okay, second-most famous, then—and a real person, to boot. In fact, the only real person I can think of named Scarlett. (It’s not a common name, after all.) That’s right: Scarlett Johanssen.

Is it just a coincidence that the model on the cover of Suite Scarlett looks startlingly like Scarlett Johanssen? I’m not saying she’s a dead ringer (okay, it's mostly the hair), but take a look at Photo A and Photo B and tell me there’s not a resemblance.

So, is Scarlett Johanssen unwittingly selling books for Maureen Johnson? Not that Maureen Johnson needs help selling books! And maybe most of her young fans don’t know or care about Scarlett Johanssen anyway—but adult buyers, on the other hand…

Cover of Band Geek LoveCase Study #2: Band Geek Love, by Josie Bloss
Stop me if this rings a bell: “This one time? At band camp?” Yeah, I thought that would be enough. Even if you’re lucky enough to have missed the movie American Pie, a few years back you probably heard that line repeated often enough to feel like you’d been there after all. It’s spoken, of course, by Alyson Hannigan’s character. Alyson Hannigan… the band geek… with red hair… cut in a pageboy.

She played the flute (you probably knew that, too) instead of the trumpet. And again, many/most of this book’s readers haven’t seen American Pie either. But is Alyson Hannigan unwittingly helping sell Band Geek Love to adults?

Of course, Hannigan gained most of her fans through her role in Buffy the Vampire Slayer, and I’d bet a very healthy percentage of those fans were band geeks themselves. So, maybe it’s only natural!

Cover of Allie FinkleCase Study #3: Allie Finkle’s Rules for Life: Moving Day, by Meg Cabot
I’m stretching a bit here, but I can’t help looking at this book cover without thinking of one very famous person. Wait, make that two very famous people. Maybe it’s the clothes. Maybe it’s the hair. Or the complexion. Or the mouth. But all my brain can think is Mary-Kate and Ashley Olsen.

(Amazon’s images for this book are pretty crummy, but Meg Cabot’s got a good image on her site.)

This may all be in my head. Or maybe it’s only my astounding television/movie star ignorance that has kept me from seeing celebrities in the faces of all photographic book covers.

What do you think?


ETA 5/30/08:

Cover of How to Be BadCase Study #4: How to Be Bad, by E. Lockhart, Sarah Mlynowski, and Lauren Myracle
Tell me you look at this one and don't think of everybody's (latest) favorite British waif, who in various films has played soccer, fought pirates (including undead ones), and worn tight, Victorian dresses in the rain. That's right, I'm thinking of none other than Keira Knightley.

Comments

Good post.

I can comment a bit on BAND GEEK LOVE, since I acquired and edited it and I was heavily involved in the packaging decisions. You're missing a key detail of how these covers get created. In the vast majority of cases, we're choosing from stock photography--that is, photos that already exist and are available for a wide array of uses. We don't pick the model; instead, the art director tries to find a photo that fits the design direction we give her. In this case, we wanted a teen girl with a trumpet and we wanted the photo to have a certain look. We got incredibly lucky with this photo (and the resemblance to Hannigan did eventually occur to me, though not until after we'd picked the cover. And I've never seen American Pie). If we hadn't gotten lucky, we'd have moved to another design direction. For us, available, affordable, model-released stock photography determines photographic covers to a much greater extent than casual observers might guess. (And this is why you often see pieces of the same photo showing up on several covers.)

I can't speak to SUITE SCARLETT, but it's possible that they shot the photo specifically for the book (she's a big enough author for that kind of investment). You might be able to confirm this by looking at the photo credit in the front, if there is one. If it's "photogrpaher name/stock agency name," then you might see that "Scarlett" in a tampon ad next week.

Thanks for the full story, Andrew! That makes a lot of sense. I don't have much experience with stock photography, but now that you mention it, I've seen Getty Images cited on an awful lot of book jackets!

I agree that you got lucky with the trumpet girl photo. It's really a terrific cover.

I can speak on the cover of SUITE SCARLETT, since I'm lucky enough to be the agent representing both Maureen Johnson and Josie Bloss. SCARLETT's cover was a fantastic experience from beginning to end, where the editor worked with the author to pick out a model for the cover who most resembled Maureen's vision of her character. The shoot took place in a hotel much like is described in the book, and every detail -- from her hairstyle, to the dress, to the shade of lipstick she wore -- was dictated by the novel itself.

Kate, thanks for writing in! It's great to hear about the different processes at work here!

This is so fascinating. I figured that a lot of the photo based covers had to do with stock photos available (I do web design and illustration and occasionally have to deal with stock photos and finding the "closest match")

I personally prefer either highly photo-shopped photo-montages on the cover or a quality illustration ( a good illustration will draw me to a book more than a good photo or an interesting title.)

I agree--a beautifully illustrated cover beats out a stock photo any day. IMO, the covers of Laura Ruby's books The Wall and the Wing and Chaos King (can't remember who was the illustrator) are recent examples of everything done right: skillful, enticing, true to the story.

I'm glad you specified "quality illustration", because when I think of some of the painted covers of the 80s (especially on series books like the Baby-Sitters Club), I want to run away screaming. :-)